Luis Sierra is a senior creative known for his sharp conceptual thinking and versatile experience across both above-the-line and below-the-line media. His career has spanned the globe, with professional roles in Chicago, London, Belfast, Madrid, and Taipei—each location adding a unique layer to his creative lens. Fluent in both Spanish and English, with conversational Mandarin, Luis brings a multilingual, multicultural approach that thrives in both General and Hispanic markets. Beyond the work, he’s a dedicated mentor to emerging creatives and a collaborative force across teams, juggling multiple accounts and overseeing projects from concept through production. He is authorized to work in both the U.S. and the EU.
AWARDS:
2025 Ex Award Silver Finalist Best Experiential Stunt
2024 Ex Award Winner Best Multicultural Event Campaign
2024 AdAge Chief Marketer Awards Best Multicultural Campaign
2024 Event Marketer’s Experience Design Awards: Silver for Best Demo Zone
2023 Muse Creative Awards 3x Gold (print/poster)
2019 One Show Merit Award (Non-traditional & Guerrilla Marketing)
2018 Bronze Cannes Lion (Brand Experience & Activation)
2018 Cannes Lions Shortlist (Outdoor)
2018 CommArts Advertising Annual (Digital Advertising)
2018 Clio Awards Shortlist (OOH Transit)
2018 Bronze London International Awards (Ambient)
2018 Finalist London International Awards (The NEW: Experiential)
2016 One Show Merit Award (Print)
2015 Cannes Lions 2x Shortlist (Print)
2014 Silver Art Directors Club Design (Print)
2014 CommArts Advertising Annual (Design)
2011 Gold and Silver Ad Age-Ahaa (DM and TV)
2011 Shortlist El Sol (DM)
2011 Shortlist Echo Awards (DM)
2004 JC Decaux finalist (Print)
2001 Second best portfolio at D&AD
ACCOUNTS:
USA:
Guinness, Captain Morgan, Sony, GM (Cadillac, Chevy, GMC, Hummer), Boeing, Glad, Tombstone Pizza, State Farm, GE Café, GE Haier, Academy Sports + Outdoors, Bud Light, T-Mobile, Sears, Kmart, Valspar, Taco Bell, Qwest, KFC, Sharpie, Walmart, MoneyGram, Oreo, MillerCoors, Cox, Brink's, NY Lottery, Drano, Nivea, Hampton Inn, Charter One, Coke, Coke Zero, Kikkoman, HOY Newspaper, Minute Maid, Powerade, Abbott, Organogenesis.
SPAIN:
Fujitsu, Boulanger, Government Anti-Drug Campaign, Top Radio.
UK:
Axe, Argos, Travelodge, BSM Driving School, BT.
TAIWAN:
Mikimoto Cosmetics & Oracle.